I can’t take Apple seriously with movie sales or rentals. I’m having a hard time imagining I’ll take Apple TV+ seriously either. All of Apple’s web material for movies stinks. You’re supposed to go into iTunes to rent it, not look at it on the website. But iTunes is absolutely terrible for browsing. It’s terrible for browsing your content, it’s terrible for browsing their content. If people are out there sitting and spending a couple hours in iTunes looking around, window-shopping, whatever… they’re really, really, really quiet about it. There aren’t “Why You’re Wrong About iTunes” posts out there. At least, not popular ones.
So now Apple’s making Baby Bells out of iTunes but is their approach to their web-based catalog going to change? No. Because no one’s out there attacking the web-based catalog. People—not tech-savvy people but people know they can stream to a device finally—don’t search iTunes or Movies. They Google. And when you Google, you get the web catalog and the web catalog is bad.
Apple does a lot to keep up with the Joneses of Amazon, Google, Microsoft, and, what, Wal-Mart (Vudu)? But they’re decidedly not invested in their position as a digital Best Buy. At least with the music it seemed like Apple cared. Less now, of course. The walled garden approach to music doesn’t work. You see social media links to Apple Music about as often as you see… well, not often.
Apple really needs to do better with the web catalogs. Even if they don’t care about competing in that space, they could at least pretend for their customers’ sake. Why does Apple mean snobbery and quality everywhere but on their website.
When I was a kid I made wish lists when the Sears catalog came. I grew up in the Star Wars Kenner action figure era (the first one) and my wish lists were basically just lists of Star Wars toys. Not the ones I wanted, all of them. Because you wanted all of them. For the first time in a few years, I once again have an Apple wish list. There are multiple times a year you can make an Apple wish list (you can theoretically do it at any time but if they’re actually going to announce new things, you have to wait until an event). Today was WWDC, which—outside the Mac Pro (not on my wish list because I’d rather have buy a boat or whatever you can get for eleven grand cash)—is all software. Except this new software only runs on the certain devices. It’s not the latest greatest. Despite my general feeling Tim Cook is way too greedy to be Apple’s CEO, their new software tends to bring new features and functionality to older devices.
For example, I’ll be able to update my broken screen iPhone 6s to iOS 13; guess Apple’s not worried about bad luck. But my iPad Air (1)? It’s done. My MacBook Air I can update. The iMac I’m hacking to run Mojave… well, I’m not sure it’ll take Catalina. And even if it did take Catalina with a hack, it wouldn’t be able to run certain apps. For example, it can’t run any modern photo or video apps because it doesn’t have a Metal-ready chip.
But the laptop should be able to handle any of that processing. I just need to remember to have it nearby when I need to AI-enlarge an image or, at least after today, run Waterlogue for Mac.
The MacBook Air’s got some problems too—low memory because I never intended it to be do a lot, just be a word processor. It’s got 4 GB of RAM. It’s a (very thin, very light) mule.
I don’t have a laptop on my new wish list though. In fact, my wish list hasn’t really changed. I mean, I’m thinking if Catalina is awesome (meaning the iOS to MacOS apps change things), I’ll want a new desktop sooner but still calendar year 2020. The iPhones are still fingers crossed for a good fall update. The iPad… well, 2021, maybe.
Some podcast I heard floated the idea of an Apple subscription service where you paid X a month for services and hardware. I like that idea. Because the latest and greatest is, at least this year, seemingly pretty great. Of course, since the Apple news community had the idea, it means at least ten for Apple to adopt it.